Susan Grossey

Sticky marketing

As we were digging around in the loft for our Christmas cards (I always buy mine in the January sales…), my husband had an idea.  He suggested that I get some stickers made to put on the back of envelopes, a bit like return address labels, to advertise “The Man in the Canary Waistcoat”.  Many of our friends might be interesting in buying it, he reasoned, but putting “Please buy my book” in a Christmas card is a bit naff.  So I got onto the trusty Vistaprint website and ordered 200 labels like this:

Envelope sticker

And it’s worked wonders!  One friend was so tickled that she put a photo of her label (that’s the photo above) on her Facebook page, so that’s more publicity.  And several others have phoned or emailed to say that they had no idea about “Canary” but have just ordered a copy.

As I’ve said before, I am rather reticent about telling people about “Canary” (and indeed “Fatal Forgery”) but perhaps I just need to think of more imaginative ways to tell them without actually having to tell them.


  1. Debbie Young Avatar
    Debbie Young

    Brilliant! I love little ideas like that, which prove that you don’t need to spend a fortune to market your books effectively.Well done, Susan!

  2. ihatemoneylaundering Avatar

    Thank you, Debbie – it’s often the little things that work best, and if they don’t, you haven’t lost much. Always worth a try.
    Best wishes from Susan

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