Just a quick post today, to remind all of you self-published authors out there of the importance of shameless self-promotion. I have written before about how I try to exploit every “hook” to get some publicity for Sam and his stories. And one thing I take advantage of is the fact that I spend a fair proportion of my working life in Guernsey.
Guernsey is one of the Channel Islands, and it has a very active financial sector. Couple this with my unusual name, which means that many people living in Guernsey and working in finance have vaguely heard of me, and there you have a potential hook. So I sent a press release to a Guernsey news website, and today I see that they have shared it – here it is. Who knows whether it will lead to any more “Worm” sales, but I know for certain that it won’t lead to any fewer.
(I’ve also just come back from recording a radio interview for a book programme on a local radio station, but I’ll tell you more about that once it’s broadcast.)
Susan Grossey 
Hi Susan
I wonder if you’ve thought of another useful channel of promotion being a chat on air with BBC Guernsey. Jenny Kendal-Tobias is extremely keen to cover all things which are interesting and different – I think you fit both criteria in the nicest possible way! As a self-publishing Author, an AML expert and life in Singapore I’m sure you’d be right up her street!
If this is of interest I’d be pleased to drop her a line by way of introduction if you don’t already know her.
Kind regards
Milly
Andrea Dudley-Owen Dip (Itm)
Director
e:enq@fws.gg
t:(01481)266281
http://www.fws.gg
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Hi Milly, that sounds like an excellent possibility. So yes, if you could sound out Jenny, that would be very kind. As you know, I come to Guernsey regularly so I’m sure we could schedule something, or failing that a remote interview by phone. Many thanks for thinking of it.
Best wishes from Susan