Susan Grossey

Sam and the Chimp

Set up a mailing list, they say glibly – those experts on book marketing.  Your contacts are your best sales-force, they say.  Amazon will fulfil demand, they say, but it will not create demand – that is the job of your mailing list.  And, they say, the simplest tool for marketing novices is MailChimp – which has the added benefit, given my recent tax calculation, of being free.

Some of you who have been around for a while will be wondering, didn’t we try this before?  And yes, we did: back in November 2013 I enrolled with MailChimp and implored blog readers to sign up for updates.  They did not, apart from one reader in Suffolk who supports every effort I make – you know who you are.  And with only two of us ready to read updates (of course I signed up myself: how else could I test the MailChimp system?), I let it die a quiet death.

But now, with the experts insisting that I would be a fool not to, I am giving it another go.  I’m putting more effort into it this time, principally by offering a bribe.  In short, if you sign up by the end of June 2018 to receive my occasional updates via MailChimp, I will put your name into a hat (metaphorical – more likely to be a bowl or bin of some kind) and pick out three lucky people to receive a blank notebook.  I have laid in stocks of suitable notebooks, of designs that might have pleased Sam, and if you’re a winner I’ll send your notebook to you wherever in the world you might be.  (You don’t provide your mailing address as part of the sign-up; I’ll ask for it only if I need it.)


I have encouraged Facebook friends to spread the word.  And I am telling all of you about it.  I now have three subscribers: the two original ones, and me using another email address (how else could I test, etc.).  Although it’s a 50% increase on that time round, it’s not much to write home (or indeed, occasional updates) about.  So please, do sign up by clicking on the notebooks picture at the top of the column to the left: after all, the experts recommend it.

Published by


  1. Graham Thomas Avatar
    Graham Thomas

    Dear Susan

    Having successfully navigated the “I’m not a robot” check, I’m pleased to report that I’ve signed up so you now have a 100% increase on your 2013 figures!

    The notebooks look great by the way and I’ll keep my fingers crossed for the end of June prize draw.

    Best wishes


    1. ihatemoneylaundering Avatar

      It’s looking good, Graham – I now have seven names on the list, and personally I account for only two of them!!

  2. Clarity at last | Susan Grossey

    […] The “occasional updates” that I am now proposing are different.  These are administered through a mailing system called MailChimp, which takes me by the hand and helps me to create mailing “campaigns”.  And for anyone to be party to these campaigns, you have to tell MailChimp that you want to do that (via this sign-up form), and – here’s the thing – I know who you are.  I am provided with a list of the names and email addresses of people who subscribe.  As I say, I’m not quite sure how that will be better, but I am assured that people are more loyal to, and more interested in, updates to which they have actively subscribed, so we shall see. […]

  3. Plan it of the Chimps | Susan Grossey

    […] marketing initiative for the Sam Plank novels.  A while ago I explained that I was focusing on assembling an opt-in MailChimp mailing list of people who were actively interested in hearing more about Sam, and the books, and the history […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s