A new era of updates has started today, in my latest marketing initiative for the Sam Plank novels. A while ago I explained that I was focusing on assembling an opt-in MailChimp mailing list of people who were actively interested in hearing more about Sam, and the books, and the history behind the books. It’s been a fairly slow start, but then I think that’s the nature of the beast: word of mouth (or rather, word of inbox) takes time to spread.
In my mind the theme of these regular updates (they will be coming out monthly) is now clear: they will deal with extra detail pertaining to the novels themselves. (As opposed to these blog posts, which talk about writing and plotting and self-publishing and book design and marketing and anything else that is preoccupying me as an author.) And the first one, which I sent out this very morning, looks at the history of the Berners Street Hotel, which took over the buildings where Henry Fauntleroy – the banker in “Fatal Forgery” – both worked (number 6 Berners Street) and lived (number 7 Berners Street). If you’re now thinking, darn, I wish I knew more about that, well, why not head over to my subscriber page and sign up so that you don’t miss any more monthly gems.
As anyone who knows me will testify, I am a fantastically organised person. There are few things I love more than a plan, except maybe a timetable. And I have indulged myself by creating a mash-up of the two with regard to these updates: I have spent the past hour putting together an outline of the updates that I plan to issue – and the giveaways that I plan to feature – from now until the end of 2019. It’s the level of organisation of which Sam’s Quaker banker friend Mr Freame would have wholeheartedly approved.