Writing projects a-go-go

Here I am, three days after the official publication of “Heir Apparent” – and it’s still exciting!  The new book is selling well: the wonderful Book Report tells me that I have sold sixteen copies via Amazon (I’ll have to wait for the Amazon report to see how many are paperback and how many e-books) while I have delivered nineteen copies to bookshops and sold four copies direct to friends.  That’s *counts on fingers and toes* thirty-nine copies in the first week – although of course the bookshop sales won’t bring in any money until they actually sell to customers.

So what’s next?  Well, I’ll actually have two writing projects on the go at the same time.  The first is a non-fiction book that I have been planning for a while, on my experiences of running a one-person consultancy business – how to be happy and productive while working alone.  (I hadn’t really thought of it applying to authors but I suppose it could… there’s another target market.)  I’ve done the planning and “plotting” (different for a non-fiction book but still important – you always need a beguiling narrative and a sensible structure to keep people turning the pages) and decided on the title: “The Solo Squid”.  It’s partly because when you run a one-person business you have to do everything yourself and you can end up feeling that you need at least eight arms, and partly because early on in the book I talk about working alone being a different kettle of fish and this gave rise to a marine theme.  I’ve booked the cover designer (Design for Writers – who else?) and set myself a January 2020 deadline – better get cracking!

And the second project is *drum roll please* the first book in the new series, set in Cambridge in the 1820s (well, of course) and narrated by a university constable called (I’m almost certain) Gregory Hardiman.  A little while ago I asked for your views on whether I should do “Plank 7” before or after “Gregory 1”, and you were fairly evenly divided on the matter.  Smarter commercial brains tell me that it might be good to get people hooked on a new series before they finish the old one, so that they have somewhere to go.  But, I will confess, the deciding factor was my own cowardice: I simply cannot imagine life without Sam and Martha, and this decision puts off the dreaded day when I will have to put the final full-stop at the end of “Plank 7”.

Free Forgery!

I am starting the new year by breaking one of the cardinal rules of marketing (or indeed any sort of experimentation): I am changing several elements at once.  You know from my previous post about my intention to be printed-on-demand by both KDP and Ingram Spark.  That project is currently in abeyance while I figure out what to do about the cover concerns – whether to add more pages to my IS version, or pay to have the cover rejigged, or get the cover files from the designer and rejig them myself, or [current favourite] ignore it all and eat Jaffa Cakes.

I am also exploring the murky world of Amazon advertising, which is generating headaches of previously unimagined kinds.  Whole books (literally) have been written about how to work the system, and although I have narrowed it down to a few principles, I am still uncertain.  I thought I would take the plunge over the festive break – but when it came to it I couldn’t even find the right part of the Amazon empire to log into to start my life as an advertiser!  I have put out a call for help to my self-publishing community, and when someone figures it out, I’ll have another go.

But in the meantime I am trying a third tack: going narrow.  Yep, that’s what they call it when you limit the sales of your e-books to Amazon only.  In the past I have gone wide by creating all possible e-versions of my books for distribution via iBooks, Kobo and Smashwords (which distributes e-books to all sorts of places like Barnes & Noble and Scribd).  This takes time, and the rewards are slim to the point of emaciation: perhaps a dozen copies have sold across all those alternative channels.  If, however, you throw in your e-lot with Amazon only, you can enrol in their “KDP Select” programme, and this brings with it a raft of possibilities, as explained on their website: “If you make your eBook exclusive to the Kindle Store, which is a requirement during your book’s enrolment in KDP Select, the book will also be included in Kindle Unlimited and the Kindle Owners’ Lending Library. You can earn a share of the KDP Select Global Fund based on how many pages KU or KOLL customers read of your book.  Enrolling in KDP Select also grants you access to a new set of promotional tools.  You can schedule a Kindle Countdown Deal (limited time promotional discounting for your book) for books available on Amazon.com and Amazon.co.uk or a Free Book Promotion (readers worldwide can get your book free for a limited time).”

Like most people I am chary of monopolies and don’t really like the idea of Amazon controlling e-books in this way.  But – with my handful of sales each month – I am not really the author to take a stand on this issue and thereby make Amazon think again.  That’s for the Rowlings and Pattersons of this world.  And so I have taken the plunge: I have de-listed my Plank e-books from all other channels and made them exclusive to Amazon.  I have enrolled them all in KDP Select – which you renew every 90 days, so I can track it and see how it goes.

And – rather daringly – I have decided to try that promotion malarkey and offer the “Fatal Forgery” e-book free for a few days.  Yes: free, gratis and for nothing.  I am hoping that it will prove to be the gateway drug to the Sam series, hooking people in and leading to actual sales of the other books.  I have done all I can to promote the giveaway via my Facebook and Twitter presences but please, if you can, pass on the link to your friends and family – the giveaway has started today and will run until the end of Sunday 6 January 2019.  To download your free “Fatal Forgery” e-book from Amazon, here’s the link (which should take you to the correct page of your local Amazon site).