Right, everyone, I need your help. Back in January I published a little non-fiction book called “The Solo Squid: How to Run a Happy One-Person Business”. It’s based on my own quarter-century of doing just that, and focuses on how to enjoy working alone. It’s not a “how to set up a business” guide, nor a “grow your business and take over The World” manifesto: it’s simply full of advice on how to work alone and be happy doing so. But sales have stalled, as have reviews – the two are, of course, connected.
In my view, this should be a prime time for “The Solo Squid”: many more people are working from home for the first time, spending a good deal of working hours alone, and some of them will decide that they prefer it to being in an office and will stay solo once the pandemic is over. I am trying to reach these people, with news about the book and also with hints and tips on working alone via the book’s Facebook page – I call it Squisdom (forgive me). But it’s really hard to get to the right audience.
With my Sam Plank books, I know I’m looking for people who are interested in financial crime, or police history, or Regency stories – and they gather in various groups that I can find. But “people who might want to work in a one-person business” is not an actual category. There are entrepreneurs – but most of them want to turn their back-bedroom business into a gazillion pound empire. There are small business owners – but many of them are looking for specific advice on tax matters or employment legislation.
So can I please ask for your help? If you know anyone – in any type of activity, be it a hairdresser or a poet or a financial adviser or a tutor or a gardener or whatever – who works alone or is thinking of doing so, please could you point them first to the Squid’s Facebook page (so that they get the idea of what the Solo Squid is all about – you can follow the page so that you get a notification each time I post, which is about two or three times a week) and then to the book’s page on Amazon? (The book is also available in high street bookshops – including via their online sales channels.) And if you have already read the book, please could you leave a little review on Amazon – without enough reviews, it languishes at the bottom of the business book pages. (You don’t have to buy a book on Amazon to be able to leave a review there.)
Many, many thanks to you all from the Squid and me!