The fault is not in our stars

Tags

Amazon, Fatal Forgery, marketing, permafree, rating, review, sales, Samuel Plank

It’s been a while since I made the e-book of “Fatal Forgery” permafree on all sales platforms, and I have run a couple of promos to highlight it to people.  It’s too early to tell whether it is the right decision – i.e. whether it introduces more people to the Sam series and they then turn into buyers of the subsequent books – but I have got over my horror of giving away my work!  It’s a tricky one, because it’s certainly true that people often don’t value what costs nothing, but with the series stagnating I felt I had to do something drastic.  After all, we all know that one definition of madness (sometimes, but perhaps wrongly, attributed to Einstein) is doing the same thing over and over again and expecting different results.

So how’s it going?  Since it was made permafree, there have been 2,356 downloads of “Fatal Forgery”.  On Amazon (the only place I can track this with any certainty), the number of reviews has risen by one (to 48), and the number of ratings by 21 (to 70).  (A rating is a simple 1-5-star score, while a review is anything written.  Readers can leave just a rating, or a rating and accompanying review.)  And according to the Amazon sales rankings in the UK, “Fatal Forgery” now sits at position 88 in the Historical Fiction category in the Kindle store, and at position 138 in the broader Crime Fiction category.  I’m delighted with both of those positions – apparently the fact that a book is free does not count against it when Amazon tots up which books are “selling” most frequently.

There are people who make a living from teaching us how the Amazon algorithms work, but the nub of it is that if a book (a) “sells” well, and (b) gets lots of generally favourable reviews, it will rise up the rankings.  This means that it appears higher up when people are searching, and (I think) has a better chance of being shown to them in the “Products related to this item” carousel that is displayed on each product page.  And the net result of all that is that more people see and are then tempted to download the book.

So if you have read “Fatal Forgery” – no matter where you bought it or in what format – and have not left a rating or review on Amazon, please could I ask you to do that?  Amazon does occasionally move the goalposts, but at the moment the situation is very clear: “Provided the buyer has made at least one purchase using their Amazon account they can review any product on Amazon, regardless of where they purchased that product.  However, if a reviewer did not buy the product on Amazon, their review will not be marked as an Amazon Verified Purchase.”  (The same applies to all my books, of course – please feel free to rate them all!)  And now I must immerse myself in the Cambridge University audit books from 1825 – this sorry tale of bursarial corruption won’t write itself, you know.

Digesting download data

Tags

Best Book Monkey, Bookangel, Fatal Forgery, Freebooksy, marketing, permafree, promotion, review, Samuel Plank, self-publishing

I know you’ve all been on tenterhooks to hear the latest about permafree Sam and his progress.  As you may remember, I paid for a 24-hour Freebooksy promo slot, and during that 24-hour period there were 1,232 downloads of “Fatal Forgery”.  I think we can attribute all of those to the Freebooksy promo.

Flushed with success, I also applied for a free promo slot on the Best Book Monkey website, and that’s currently live.  It started on 9 July, and I think it just sits there until they feel that interest has waned.  You can see the Best Book Monkey listing here.

And – going a bit mad now – I also submitted “Fatal Forgery” for a five-day promo slot on the Bookangel website, and that’s now running until 14 July.  You can see the Bookangel listing here (a bit peculiar that all the punctuation in the description has been replaced with question marks, but hey ho – it’s a free promo).

So what’s the result of all this mad promotion?  Let’s ignore the 1,232 that we’ve already attributed to the Freebooksy day.  Since then, there have been 429 downloads.  Some of those will be Freebooksiers late to the party – because although the promo has ended, “Fatal Forgery” is permafree so anyone who finds their way to Amazon or Kobo or Nook or Google Play can still download it for nothing.

What I hope, of course, is that there will be more reviews, and more paid purchases of the next books in the series.  Since I started this frenzy of promotion, I have accrued six more “ratings” on the Amazon listing for “Fatal Forgery” – not full reviews, but 4- and 5-star ratings.  And sales of the other titles have increased – covering the promo periods on Freebooksy, Best Book Monkey and Bookangel, I have sold (mainly e-books, but a few of them paperbacks):

• The Man in the Canary Waistcoat – 8
• Worm in the Blossom – 7
• Portraits of Pretence – 7
• Faith, Hope and Trickery – 7
• Heir Apparent – 8
• Notes of Change – 17

And as for rankings on Amazon, well, “Fatal Forgery” is currently sitting at #83 in the Historical Fiction category on the Kindle store, and #156 in the much larger Crime Fiction category, which is not bad at all.

In short, I think it’s going well.  My focus is on getting more people hearing about and curious about the series, and I think this is happening.  If only 1% of the people who downloaded the free “Fatal Forgery” actually read it, that’s still sixteen new readers – and here’s hoping that it’s much more than 1%.

And now… looking up!

Tags

Goodreads, review, sales, The Solo Squid, writing

Just a quick post today, to share my happiness.  In my last post [I always picture a sombre bugler when I write that] I updated you on sales of my books, including my little business book – “The Solo Squid: How to Run a Happy One-Person Business”.  And today I have received this lovely message via Goodreads (which I have linked to receive automatic sharing of my blog posts):

As one of the 16 who bought the Solo Squid e-book, please accept my thanks!  I felt I had a friend as I read it through what has been a tough year for my own business.  Your shared thoughts helped me work out whether I should give up on the business or keep going (I kept going and am now pretty busy).

Isn’t that just the loveliest thing?  I enjoyed writing the Squid, but to know that I actually helped someone to make important decisions is so exciting.  So if you’ve ever finished a book and found it has made a significant difference to you in some way, why not send the author a quick note?  I am grinning madly at mine, so I know how marvellous it is!

And if you’re now thinking that the Squid might be worth a look, here’s the link: http://mybook.to/solo_squid.  I also have a Squid Facebook page (www.facebook.com/TheSoloSquid ) and Twitter feed (https://twitter.com/TheSoloSquid ) – they feature the same information, but I try to upload a bit of “squisdom” two or three times a week.

Two new reviews

Tags

Amazon, Fatal Forgery, Goodreads, Heir Apparent, review, Samuel Plank

I’ve written before about how crucial – and uplifting – reviews are for authors.  Sadly, just as the rich get richer, the well-reviewed attract more reviews, while for those of us who are generally unknown in the writing world every single review is hard-won and treasured.  Friends and family are usually marvellous at leaving reviews when a book is first published and then it’s a matter of hoping that future readers are sufficiently moved to express their thoughts on Amazon or Goodreads.

Maybe it was lock-down boredom, or maybe people are finally getting to the piles of books they have meant to read, or maybe it’s just good luck, but I have had two new reviews in the past fortnight.  One appeared on “Fatal Forgery” whose heading made me laugh (“Nothing to add”); the review itself said “Good book with an unusual twist at the end” and awarded five stars.  Short and sweet – but five stars, and every review (even a single line) brings the book to the attention of the Amazon ranking bots.

And now a new review of “Heir Apparent” has appeared, again five stars (*smiles smugly*), calling it a “thoroughly engrossing story”: “This time Constable Sam Plank is investigating a possible case of identity theft, but as usual, that’s only the start.  I am very sad to hear that there is to be only one more book in this series.  I shall miss Sam Plank, his wife Martha, Constable Wilson, and all the other regular characters who make these books so enjoyable, and also the vivid evocations of the darker side of Regency London.”

So thank you, reviewers – you cannot over-estimate how important your comments and ratings are to us.

A plea from the Squid

Tags

Amazon, Facebook, indie publishing, promotion, review, self-publishing, The Solo Squid

Right, everyone, I need your help.  Back in January I published a little non-fiction book called “The Solo Squid: How to Run a Happy One-Person Business”.  It’s based on my own quarter-century of doing just that, and focuses on how to enjoy working alone.  It’s not a “how to set up a business” guide, nor a “grow your business and take over The World” manifesto: it’s simply full of advice on how to work alone and be happy doing so.  But sales have stalled, as have reviews – the two are, of course, connected.

In my view, this should be a prime time for “The Solo Squid”: many more people are working from home for the first time, spending a good deal of working hours alone, and some of them will decide that they prefer it to being in an office and will stay solo once the pandemic is over.  I am trying to reach these people, with news about the book and also with hints and tips on working alone via the book’s Facebook page – I call it Squisdom (forgive me).  But it’s really hard to get to the right audience.

With my Sam Plank books, I know I’m looking for people who are interested in financial crime, or police history, or Regency stories – and they gather in various groups that I can find.  But “people who might want to work in a one-person business” is not an actual category.  There are entrepreneurs – but most of them want to turn their back-bedroom business into a gazillion pound empire.  There are small business owners – but many of them are looking for specific advice on tax matters or employment legislation.

So can I please ask for your help?  If you know anyone – in any type of activity, be it a hairdresser or a poet or a financial adviser or a tutor or a gardener or whatever – who works alone or is thinking of doing so, please could you point them first to the Squid’s Facebook page (so that they get the idea of what the Solo Squid is all about – you can follow the page so that you get a notification each time I post, which is about two or three times a week) and then to the book’s page on Amazon?  (The book is also available in high street bookshops – including via their online sales channels.) And if you have already read the book, please could you leave a little review on Amazon – without enough reviews, it languishes at the bottom of the business book pages. (You don’t have to buy a book on Amazon to be able to leave a review there.)

Many, many thanks to you all from the Squid and me!

Desperately seeking squid-lovers

Tags

editor, marketing, research, review, The Solo Squid

Only a quick update today, as I am working overseas this week – on the Channel Island of Guernsey – and writing has to take a back-seat.  But yesterday morning I had a spare hour and spent it sending emails to the editors of magazines that serve communities of people who are likely to work alone, telling them about “The Solo Squid” and offering to send a review copy or write an article about the joys of solo working.  On my flight the previous day I brainstormed a list of possible communities – accountants, therapists of all sorts, florists, etc. – and then researched suitable publications and the names of their editors.  I wrote a succinct email and tailored it to each magazine, and off they went.  None of them bounced back so I assume they reached their targets.  And so far I have had a response – positive or negative – from no-one.

I know, I know: it’s only a day since I sent the emails.  And I assume that the editors of some of these publications are part-time or volunteers or inefficient – or all three.  Working full-time and being pathologically efficient myself, I sometimes forget that.  Readers of historical fiction tend to gather in online communities, even thoughtfully subdividing themselves into relevant categories – lovers of historical crime, or devotees of Regency fiction.  But marketing a niche, non-fiction book is hard!

War and squeace

Tags

Amazon, Good Housekeeping, Gregory Hardiman, Heffers, marketing, research, review, sales, The Solo Squid

The past week has had a split personality: of the time I was able to allocate to writing (rather than working, or unloading the dishwasher, or talking to men about guttering – not a euphemism but a boring reality) I spent half on researching the British army in the early nineteenth century and half on thinking of ways to promote “The Solo Squid”.

With regard to the military research, I think it’s probably no spoiler to say that life in Wellington’s army was pretty grim: one chap wrote to his mum about staggering off the battlefield and carrying his own severed arm to the nearest farm, where the farmer gave him cognac for the pain before cauterising the stump and slinging the arm onto a bonfire.  I assume the arm he had left was his writing arm…  I can safely say that my brain is now chock-full of handy nuggets of infantry info that I will probably never mention but which give me a lovely feeling of security as I inch towards meeting Gregory for the first time.

And as for the squid, it’s a tricky one: finding potential readers for a book about working alone is not easy, as such people by their very nature tend not to congregate.  But I am taking comfort from the five five-star reviews that have appeared on Amazon and am now concentrating on thinking of clever ways to get the book in front of the right people.  I went into Heffers (our local university bookshop) today and asked the chap in charge of the business section to promote the squid from the bottom shelf to the waist-level “ledge” which is considered the ideal place to catch the passing eye, and I think we can agree that it is a great improvement:

     

And in the middle of the night I had a wheeze of an idea.  I am a dedicated reader of “Good Housekeeping” – it’s my version of fantasy, as I gaze upon the pages of elegant homes and nutritious meals.  And they often feature women at work – women who have started their own companies or had a world-changing business idea or (as this month) who run charities.  And the squid, I thought, could offer two perspectives: running a one-person business, and being happy at work.  I researched the features editor and – as luck would have it – she has written her own book about happiness.  So I emailed her this morning with my terrific idea, and we shall see.  Perhaps you should all write in to “GH” and say that you were considering taking out a subscription but had been put off by their lack of articles on how to run a happy one-person business….

Apologies for the awful title of this post, but it seems that the word “squid” lends itself to fanciful thinking: one reviewer has written about the book promoting “squidology”, while someone else mentioned its “squisdom”.  How I wish I had thought of them.

Double delight

Tags

Book of the Month, Discovering Diamonds, Fatal Forgery, Heir Apparent, historical fiction, Jaffareadstoo, review, writing

I know I’m meant to do it for the love of it, and honestly, most of the time I do: Sam, Martha, Wilson and I sit in my back bedroom (grandly called “the study”) and between us we put enough words on the page to release a new adventure every eighteen months or so.  And it is a pleasure and a privilege to be able to spend all those hours on something so self-indulgent and enjoyable.  But I cannot deny that it is thrilling to get recognition for the effort and the hours and the words.  And in the past couple of days, I have had double recognition!

The marvellous Jo writes a book review blog called JaffaReadsToo (Jaffa being her feline office manager) and on her regular feature Hist Fic Saturday she graciously published a blushingly lovely review of “Heir Apparent”.  Jo has been a supporter of the series since “Fatal Forgery”, when I was casting around for reviewers of historical fiction and she kindly agreed to take a punt on a complete unknown (whereas now I have reached the dizzy heights of “not quite unknown”).  I was particularly nervous about sending her “Heir Apparent”, as it has the most complicated plot so far and – with Jo’s sharp eye – I knew that any inconsistencies would be laid bare…  Thankfully she and Jaffa have given it their paw-print of approval – calling the Sam books “perhaps one of the best historical crime series I have read” – and I can breathe once more.

And then yesterday I was travelling home on a crowded train, having been separated from my phone all day by the welcome distraction of a family gathering, when I spotted that the wonderful Helen Hollick of the Discovering Diamonds book review website has named “Heir Apparent” her Book of the Month for November 2019!  She had already published a lovely review, so this is an unexpected extra plaudit – and comes with the spiffy badge that you can see on the left of the page.  Helen, it goes without saying, is a doyenne of historical fiction – as both a writer and a reader – and her opinion is one of the most valued around.  I did a mini dance of delight on the train (95% internal, so as not to alarm other passengers) and then had celebratory fish and chips for supper.  What a week!

Kind words and five stars

Tags

Amazon, Heir Apparent, research, review, sales, update

I can breathe again!  “Heir Apparent” now has three reviews on Amazon (the UK version – I still don’t understand why reviews on one Amazon site don’t automatically appear on all Amazon sites) and they are all five-star.  Here are a couple of lovely extracts, which warm the cockles of my authorly heart:

• “‘Heir Apparent’ is certainly the most complex case the experienced constable has had to tackle; it concerns the question of stolen identity and the law of succession in the early decades of the nineteenth century.”
• “The biggest draw is enjoying the company of [Susan’s] characters, so well-drawn, realistically flawed yet hugely likeable (for the main characters), and although the villains are suitably villainous, they too are three-dimensional, with their reasons for erring clearly drawn”
• “I love how many times pie is mentioned.”

All authors agree that Amazon reviews are important.  Sometimes we can forget that Amazon – no matter how big and no matter how global – is just a shop.  And all (most) shops care about is selling things to customers.  So Amazon tries to put its most tempting items in front of potential buyers – and the most tempting items are the ones that other buyers have bought and loved, and indeed loved enough to come back and rave about how much they loved them.  Hence the value of the review: if someone has read your book and thinks it’s terrific and tells Amazon how pleased they are, that will help your book rise up the rankings at Amazon, and it will be shown higher up the search results, so that more potential buyers can spot it.  Interestingly, you don’t have to buy a book – or anything, I suppose – at Amazon to leave a review for it on Amazon.  So if you have read any of my Sam titles, even if you’ve borrowed it from a friend or bought it somewhere else, and you liked it, please consider leaving a review for it on Amazon.  (The only restriction is that to be able to leave reviews on Amazon, you have to have spent at least £40 – US$50 on the US site – on Amazon in the past twelve months.)

And I am just putting the final touches to my free monthly research update, which will be sent out to subscribers on 1 November.  This month it’s about education in Sam’s time, so if you’re interested in the research behind the Sam books (I can’t shoehorn it all into the books – there’s far more in my files than I can ever use), why not sign up now?  I occasionally offer giveaways and competitions too – who could resist?

Close reading and cover design

Tags

ALLi, Alliance of Independent Authors, cover, dedication, editing, Fatal Forgery, Heir Apparent, launch, review, The Man in the Canary Waistcoat

After the frenzied writing and word-counting of my writing retreat, it probably seems as though I have gone a bit quiet now – but that is the nature of the editing beast.  I have so far read the whole of “Heir Apparent” three times myself (including once when my printer went moody and missed out two whole chapters and I couldn’t work out why the plot made less sense than usual…) and now it is being read for typos, spelling, etc. by my husband.  He is a very precise person – engineer by training, bike mechanic by passion – and therefore good at looking closely at things.  Plus it gives him such pleasure to be able to point out spelling mistakes to me, an English graduate – the things we do for love.

While all of that is going on, an author’s mind turns to thoughts of publication.  And to that end I have been:

• Writing the “front matter” for the book – which (for me) means:
  • gathering extracts from reviews of the other books in the series – these go on the very first pages of the book
  • deciding on a classical quotation to start the book – I can’t remember why I first did this in “Fatal Forgery”, but it’s part of the process now, and quite good fun for someone who had no classical education
  • writing the dedication
• Co-operating with the cover designer – by which I mean I give him some rambling drivel about how I think the cover could look, and he creates something amazing out of it (we’re nearly there now – I’ll show it to you soon)
• Planning the launch – I’ve emailed one bookshop which (perhaps in a moment of madness after a reading) offered to hold my “next” launch party (they didn’t know I’ve never had one before).

After “The Man in the Canary Waistcoat” (book two), I did write myself a list of pre-publication tasks, which had been invaluable: when you’re preparing a paperback and several e-versions, there’s a lot to remember.  And at the end of the list, I have written: Don’t worry about a specific publication date – Amazon will publish when it wants to.  Good advice.

On a related note, you know that I have my free guide to the Sam Plank series?  When I published it, I managed – through publishing on another site and putting that price to zero and then asking Amazon to price-match that zero price – to get the guide listed for free on Amazon.co.uk and Amazon.com.  I assumed – fool! – that this meant that it would be free on all Amazons, but apparently not: a friend in Belgium emailed to say that Amazon.fr was trying to charge her 99¢ for it.  What to do, I wondered?  Thankfully, my friends at the Alliance of Independent Authors came up trumps; I put a query out to them and they suggested contacting Amazon directly and asking to have the publication price-matched across all Amazons – and it worked.  Live and learn, live and learn.